History and Objective	Market
HardCast has been developed designed to act as a tool for the HR function of the film and television. Though post production tools are a plenty, few pre production tools. Cater to the jobs functions of the millions involved in directly or indirectly in talent sourcing.	All those seeking efficiency - agents, production houses, large coordinating agencies. Dependence of decision makers on agents etc. A heavy insecurity of loosing material or pictures. The job is based on instinct of matching a role to artist.
	The software would have
Needs and problems of casters Link the 2 probles and what the software woukd have to do.
	To include some type of inscription Rely and edit shortlists Update details with making change at base. Segregate the process of retrieving pictures and display in the. Give something more than pictures Focus the talent, wrt to the part Ability for decision makers to focus ther requirement. Provide here/me/now service Let taltent know the display of their pictures.
Focus on onscreen display of talent Offer a Perspective to the director/producer, which is a. economical interms of time b. access the applicant from various angles. Facilitate the perspective of writer Provide the ability of seeking second opinions Further the dependence of filmmakers and coordinators based on service.
	Exiting use of technology
Talent beifits as
	Web sit to cumbersome Updating cumbersome Time consuming for user Second opinions and shortlist don't work. Security, the portfolios of one artist can be passed on, numbers are not an issue, as an artists objective is people should contact him/ her
There are a lot of roles, they might fit one, but due to the lack of organization of any av agency, their details are bound to be misplaced. Current processes are done on first found fit. Photographs/images are expensive and recurring cost. Once images are distributed, now one know where they lie
To make it economically viable for mediaibc to invest in making a set of systems. We would have to build applications that sweep the entire spectrum of business vendors. Make it fit the processes different buyers would need it for. So if your facilitating the use of artists, you may be a director, producer, ad-agency, client of an ad agency, coordinator, agent, production house, tv channel, do enqire and know about hardcast.